About Us

Chapel Hill Sportswear opened in 1989 after Kathy Sapp, an alumna and former UNC athlete, decided to channel her knowledge of the sportswear industry and passion for UNC into her own business. Having managed Carolina Pride for years, Kathy had an innate ability to recognize trends in the collegiate marketplace.  Her friend Tom Kearns, a member of the 1957 UNC National Champion Basketball team, encouraged her to open her own sportswear store and that, coupled with her love for UNC put her on the path to success and she opened the original Chapel Hill Sportswear at 133 East Franklin Street.

In 1998, Chapel Hill Sportswear was asked to partner with Tar Heel Sports Marketing to launch the first “official” on-line store for UNC Athletics as blueheaven.com.  We operated our own site and the official UNC sites until 2008. At that point Tar Heel Sports Marketing asked us to shut down the chapelhillsportswear.com site and focus solely on the UNC site. That contract ended in July 2013 and Tar Heel Sports Marketing chose a larger company out of Jacksonville, Florida to be their official on-line partner.

So, in light of this change, our official company site is back online! All Tar Heel Fans old and new that have ordered from us over the years at various sites including blueheaven.com, tarheelblue.com and goheels.com are now be able to find us at www.chapelhillsportswear.com once again. You will still be able to find all your favorite Carolina gear, including the official UNC Team and Coaches gear. For more than ten years Chapel Hill Sportswear was the stadium concessionaire and sold at all UNC Sports venues including Kenan Stadium, the Smith Center, Boshamer Stadium, Carmichael Gym, Fetzer Field – any venue where UNC products are sold. Stadium work is very labor intensive, and so with her eye on slowing down before retirement the owner of Chapel Hill Sportswear decided to not continue as the UNC stadium concessionaire starting in the fall of 2018. 

Now in order to take advantage of our vast experience and our unparalleled selection of Tar Heel gear you will need to come visit us in downtown Chapel Hill or on this website.  In 2012, we moved from our original store to a larger site.  For those familiar with Chapel Hill history, it is the Kuralt Building, former home of the Intimate Book Shop. We have a large Nike section upstairs with all your favorite items as well as our Team Sports section. Downstairs you will find basic Carolina tees and polos, and our Women’s and Kid's area.

At Chapel Hill Sportswear, we celebrate our staff and customers as family. We’ve been a part of Franklin Street and UNC Athletics since 1989.  We have employed many UNC students and athletes over the years. We invite you to join our extended family.  Stop by, say hello, shop and support UNC Athletics.  Royalties are paid to the University on all UNC-logoed items to support need and merit based scholarships. We look forward to seeing you on Franklin Street or on the web at www.chapelhillsportswear.com